Respond to Easy=True

When I first read the article, especially the subtitle that says, "how 'cognitive fluency' shapes what we believe, how we invest and who will become a supermodel", it sounds outrageous. When I go on to read it, it first sound like a pretty revolutionary finding. However, when people come down to think of it, we probably have known about this for a long time and have been following this rule.

Think about marketing strategy. It is one of the main strategies when a company is designing its ads narrative, its brand name, or even the jingle of the advertisement that they will pick one that is easy for people to pick up. Some of it has to do with the melody of the jingle, the lingo of the words, but most importantly, they want to pick one that is easy to get into people's heads so they would pick one that is easy to read.

Think about why many people change their names when they enter the entertainment industry. Marilyn Monroe wasn't born as Marilyn Monroe. She changed her name for distinction, for the implication of certain names, but more importantly, people can't pronounce Norma Jeane Mortenson when they see it.

Use a example that I see in everyday life. My name is Mengmeng, which most native English speak would pronounce it as "mingming" kind of a thing, but actually, it is pronounced more as "mungmung". Yeah, I know it is confusing and many people tend to be afraid to pronounce it and this becomes a problem when I go to a career fair. After reading this article, I may be will consider having an English nick name for myself so that I don't have to teach people how to pronounce Chinese at every both. But if we back up for a second, I have also encountered many times that people remmember me because they actually spent time thinking about this name. Because I am not Mary or Abby (no offense to any one..), the employer actually remembered me. So what should I do then?

This can be linked back to the discussion in the article: "Disfluency is intriguing and novel and fluent things are familiar but also boring and comfortable." It seems that in the article, the scientists are yet certain about their conclusions yet and this cognitive fluency topic definitely remain an interesting topic for people to study about. Maybe I will wait until then that I'll decide whether I need a real English name or not.