To me, the only writing that is worth reading is full of emotion. Why would anyone want to waste their time reading something that even the author doesn’t care about? They probably wouldn’t. Emotion is vital to writing and it is the writing that can extract emotion from the reader that is the most successful and memorable.
I enjoy reading books for fun in my spare time, although schoolwork doesn’t allow me much spare time. Because of this time constraint, the business-side of me is extremely cutthroat when it comes to selecting which books deserve a part of my limited attention. If a book doesn’t capture my attention (which is usually correlated to how much emotion the author puts into their writing) within the first 50 pages, it’s toast, done, finito. I just don’t have the time or patience to endure a piece of writing that doesn’t give me a reason to care about it.
This would apply to school reading as well, except for the fact that I don’t have the luxury of putting down an extremely dull textbook, no matter how much I may want to. One thing I’ve come to find though, is that the textbooks that you don’t want to set aside, the ones that are full of emotion and that create some sort of reaction in you, are likely to make you stick with the subject (even if you wouldn’t have otherwise). So for all you academic departments out there who don’t have many followers, maybe you should start picking more passionate textbooks to give to your students.
The amount of emotion in books also determines how memorable they are to the reader. The only books I remember later in any detail (whether for academic requirements or for amusement) are the ones that had a strong pathetic appeal and elicited an emotional response from me. One of my favorite books of all time (that I read when I was 15) is Margaret Atwood’s A Handmaid’s Tale because of its passionate discussion of women’s issues, which challenged me to always question “the system” and changed the way I perceive many different things in life. It is because of this passion that I remember it with so much detail today.
This also applies to speeches, except that for speeches it is not only important that their words are emotional, but that their presentation is emotional as well. A monotone and un-enthused presentation will negate ANY emotion that may exist in the actual wording of the speech. In some ways, it can be easier to create an emotional response (whether in agreement or disagreement) from the audience in a speech, especially when there is an emotional presentation.
I experienced a situation like this just the other day. I walked by a man standing on a rock, yelling at the top of his lungs about God and how we can “all be saved” if only we join with him. I personally hated the speech and rolled my eyes as I walked by, getting a little frustrated that crazies are allowed to disrupt the peace and quiet with their rants on rocks in the middle of campus, but… I did notice him. He may not have changed my mind about anything, but his words and very emotional presentation stirred something inside me. So I give him credit for putting together such a “pathetic” discourse (pun intended).
It is also interesting to note that different audiences need different methods of presentation to elicit an emotional response from them. Take President Obama’s “Yes, we can” speech for example. That is a great speech just dripping with emotion, and with literary and rhetorical techniques galore. Its message (whether they agreed with it or not) reached many people who listened to him speak both on television at in person. His speech however, did not reach many younger generation Americans in the form in which it was presented. Interestingly, when the musician, Will.i.am put the same words to music and created a music video out of Obama’s “Yes, we can” speech, this same speech appealed to millions of people in this younger generation. Its YouTube video has been viewed 20,219,178 times since its post date two years ago. All it took was a different form of presentation.